Nonprofit HR’s Blog

Name: Alison Hadden
Title: Director of Product Marketing
Company: Glassdoor
Session title: Employment Branding Innovation Lab Powered by Glassdoor
Session date/time:  Sunday, October 20 – 3:00 PM
LinkedIn profile: www.linkedin.com/in/alisonhadden
Twitter: @alisonhadden

Profile: Alison Hadden is the Director of Product Marketing for Glassdoor, educating companies on how to influence and recruit ideal fit candidates in today’s modern recruiting world.  As Glassdoor’s resident Talent Solutions Evangelist, she brings 12 years of experience in sales, marketing, and human resources, most recently overseeing training & enablement to speed the ramp of new hires, drive sales productivity, and increase employee engagement at both Glassdoor and The Active Network.  A seasoned facilitator and dynamic presenter, Alison has delivered training to senior executives as well as sales, marketing and HR professionals in the US, Canada, the UK, Australia, and Singapore, and speaks as an industry expert on Strategic Onboarding, Employee Engagement, Social Recruiting and Employer Branding. Alison earned her bachelor’s degree in English from Trinity College in Hartford, Connecticut and is a member of the American Society of Training & Development.

At the Nonprofit HR Conference, Alison will demonstrate the importance of innovation when it comes to employment branding. Cultivating a strong employment brand has always been a critical component of any human resources organization’s talent acquisition strategy, but now companies of all sizes need to identify how to get that message out in front of the right candidates. Understanding how and where job seekers research and make decisions today is key to boosting employer brand awareness, and those companies that leverage social media will have a competitive edge in the modern recruiting world.

With over 280,000 companies profiled in their career community, Glassdoor is the place where job seekers go to research companies and make decisions. Companies across 150 industries have found success with Glassdoor’s Talent Solutions, enabling them to influence job seekers, recruit ideal fit candidates, and leverage powerful data analytics to measure brand reputation and candidate search activity.

Learn how other companies are leveraging social media to enhance their employment brand, and start actively promoting your message to 20 million job seekers in the Glassdoor community. Walk away with best practices from employment branding experts and the opportunity to start influencing candidates researching your organization in real time.